Extracting Business Intelligence from Online Product Reviews: An Experiment of Automatic Rule-Induction
نویسندگان
چکیده
Online product reviews are a major source of business intelligence (BI) that helps managers and market researchers make important decisions on product development and promotion. However, the large volume of online product review data creates significant information overload problems, making it difficult to analyze users’ concerns. In this paper, we employ a design science paradigm to develop a new framework for designing BI systems that correlate the textual content and the numerical ratings of online product reviews. Based on the framework, we developed a prototype for extracting the relationship between the user ratings and their textual comments posted on Amazon.com’s Web site. Two data mining algorithms were implemented to extract automatically decision rules that guide the understanding of the relationship. We report on experimental results of using the prototype to extract rules from online reviews of three products and discuss the managerial implications.
منابع مشابه
Discovering business intelligence from online product reviews: A rule-induction framework
Online product reviews are a major source of business intelligence (BI) that helps managers and marketers understand customers’ concerns and interests. The large volume of review data makes it difficult to manually analyze customers’ concerns. Automated tools have emerged to facilitate this analysis, however most lack the capability of extracting the relationships between the reviews’ rich expr...
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